About Amie Lou London

Amie Lou London offering premium & sustainable swimwear

Amie is using her years of experience in the fashion industry to now showcase to the world that the perfect swimsuit can fill you with poolside confidence wherever you are. Each considered piece is Iconic, feminine and filled with longevity. So whether you’re strolling along the beach, doing a couple of laps in the pool or sipping Pina Colada on your favourite inflatable, we aim to make you look and feel invincible; perfect for embracing those curves! We are here to help you dress to swim.

Designed at home & made in London, Amie’s pieces are carefully considered throughout and follow iconic shapes that compliment, support and add comfort with a cut that keeps things modern. You’re sure to have your own Bond girl moment!

Her conscious creations won’t just make you feel great but are also doing their bit to help the planet too.

Check out our sustainability page for more info!