WELCOME TO AMIE LOU LONDON
BEHIND THE BRAND
Say hello to our founder Amie...
My journey starting a swimwear brand all happened while travelling to faraway islands. I'll never forget the memories I made on some of the world's most beautiful beaches. When looking through my suitcase, I realised the only swimwear I could find wasn't flattering for my figure or making me feel confident...and this is how Amie Lou London was born!
Having already worked for years as a fashion buyer, I knew I could make my dream a reality, from perfecting each design all the way through to responsible and sustainable production practices.
My soul mission is to make everyone feel empowered when wearing my timeless swimwear, without having to compromise on style or the planet.
But don't just take my word for it, check out reviews below from my customers...
We are an independent swimwear label dedicated to crafting timeless, sustainable suitcase staples for your next adventure. All of our iconic collections are intentionally designed and made in London following responsible practices, so you can feel your best whilst caring for the people and the planet.
Our approach...DISCOVER MORE
Always flattering, always functional – Our beautiful collections are designed to stand the test of time. Each piece is made from ECONYL yarn, a regenerated nylon created from ocean waste, which can be endlessly recycled and reused.
Amie’s ethos...DIVE IN
We believe in putting the people & planet first, always. From the initial sketches through to the final designs, we are committed to producing consciously curated swimwear that follows responsible, sustainable and ethical practices.
Your perfect fit...THE FIT GUIDE
Our mission is to create empowering, timeless swimwear that makes you feel like your best self when wearing it, that's why we are so passionate about all things fit here at Amie Lou London. Let us help you find your perfect fit today...
Feeling inspired by our beautiful customers on Instagram? Shop their looks...