Say hello to our founder Amie...

My journey starting a swimwear brand all happened while travelling to faraway islands. I'll never forget the memories I made on some of the world's most beautiful beaches. When looking through my suitcase, I realised the only swimwear I could find wasn't flattering for my figure or making me feel confident...and this is how Amie Lou London was born!

Having already worked for years as a fashion buyer, I knew I could make my dream a reality, from perfecting each design all the way through to responsible and sustainable production practices.

My soul mission is to make everyone feel empowered when wearing my timeless swimwear, without having to compromise on style or the planet.

But don't just take my word for it, check out reviews below from my customers...

OUR STORY